Pete… <sighs>
anyway..
Sorry for the cock-up there. Our distributor dropped the ball, which would have been manageable had they kept us informed along the way.
There is three stage process that wasn’t followed..
1 – mags come off the printer and are mailsorted and sent out via TNT to subscribers.
2 – THE FOLLOWING DAY – Mags are bundled up and sent out to Bike Shops.
3 – THE FOLLOWING DAY – Mags are sent out to newsagents via TNT.
That whole process is designed to get the mags out to the right places giving the 1st priority to subscribers, then bike shops and then newsagents. Now, I do have the option to increase the delays between stages but sitting on perfectly good stock for too long seems a little unnecessary to me.
In this instance step one was skipped completely due to a delay I’m waiting for an explanation for and also an error in the mailsort data that was produced by our distributor.
Our distributor has offered to send me an apology that I can publish here although I’m thinking of asking her to perhaps send that directly to Pete instead.
But, seriously, to everyone else.. I’m genuinely sorry about this. I can pin the cause on our distributor but it’s still our responsibility to get the subs copies to subscribers as soon as is physically possible and in that regard we failed this issue.