Is it Racism?
I think it does come down to context and intent, how it’s used and what sort of reaction the user of the term is looking to get (if any)…
Yeah OK it can just be a bit of banter. When people discover I hail from the South West you get the occasional use of the term “Carrot Cruncher”, fair enough, it’s a poor fit but I could live with the term being used in jest for a day or so perhaps….
But if somebody is still dwelling on where I grew up, and related stereotypes, the next day, a week, a month later, then yeah I’d be increasingly annoyed by it, and it only serves to demonstrate just how “small” that persons world view is…
TBH “Jock” not a term I’ve ever used with any of my Scottish co-workers or friends, if anything I find that I tend to ignore most peoples “point of origin”, however obvious or not it might be, unless conversations drift round to the topic.
The thing is I don’t think there are many places where you can live or work in the UK these days without being at least partly “exposed” to people from other regions, if you are not at least able to remain civil when dealing with someone who has a slightly different accent and background to yourself, then how are you going to manage with someone from another country?
The UK is a pretty “Multicultural” place these days, not being able to function in such an environment is a fundamental problem with someones social skills and ability to integrate…