There have been 10,087 users visit the new classifieds in the last 30 days (December is a lowest performing month) – they clocked up 127k page impressions.
In the old classifieds the average daily new ad count was in the mid 20s. There have been 23 new ads in the classifieds in the last 24 hours. Because the old classifieds forum is still there you can go and have a look and count the ads yourself. The best way is to go back and count up all the ‘1 month ago’ posts and then divide that by 30 for the average daily total.
The old classifieds is still there while we sort out the site map in order to be able to archive it in the best way that doesn’t lead to our site SEO being hit hard due to the sudden creation of millions of 404 errors. It will be gone from public view soon.
The advertising on the new forum is reaping higher returns for us as the ads are presented in standard article custom posts and pages rather than forum posts. Basically ads perform better when they are not in a forum format – it’s a programmatic thing – advertising algorithms don’t like forums.
The number of boosted ads has increased our revenue from users more than tenfold compared to the old ‘donate’ option in the forum. We’ve actually increased the price of them in order to attract fewer boosted posts – so that there are not too many at the top of the first page.
So, it’s being used about the same as before – it is also contributing to our bottom line a lot better than it was before.
I’m tuning out now until the new year. Have great end of year few days everyone.