Makes me feel kinda sick. Still, keeps me riding my bike though. I ain't the best looker, but christ.

It's "Fitness singles" girl at the moment for me….Quite a contrast.

I thought that fat guy was advertising a "specialist" type of site when i first saw it. Didn't think i had paid for Premium membership 😯

He does have a rather impressive man-gina.

^ lol yes. printscreen that ad and stick a copy on the cookie jar – that'll keep you motivated.

The man-gina comment has made me feel a bit sick…

Have you seen my Magina?

Pretty much work safe.

Is it really necessary?

its works as an advert as you notice it

True. First thing I saw when I opened my laptop up.

It's not my wallpaper by the way.

Disagree Jedi – noticing is one thing, having empathy with the product because of it is another thing completely. I wonder how sales are for their tees compared to previous ads?

They sell tees? I just scrolled down as fast as I could.

After seeing that ad, I resolved never to buy one of their tee shirts. It's gratuitous to say the least.

rings up design bloke to cancel naked jedi advert……………………………………………………..

Dad?

God you're all so sensitive sometimes. 🙄
I've visited their site on the basis of that advert.

dad??

Tees aren't that great anyway.

I'm not sensitive but I am in advertising/creatve and I just don't think they know their target audience. No doubt some people will be compelled to buy after seeing it but I would have thought it would disuade more potential purchasers.

I think Mark said it was one of (if not the) highest clicked-on Ads they've ever run…

It caught my eye and like others have done.. scrolled down and forgotten about it.would rather not see it to be honest.

Dad?

No but your mum said to tidy your room. 😛

I've visited their site on the basis of that advert.

😕

You've got embarrassing manboobs which need covering up too ?

i dont get the dad thing 🙁

i dont get the dad thing

He maybe suggesting the guy in the advert is his dad?

You've got embarrassing manboobs which need covering up too ?

indeed. I saw the "Cover the fat guy" logo and thought "Ah that sounds like just the thing!"

As I am currently naked.

its the daily mail of internet advertising, I pity the fool who has to take the photos/suggest its a "good/edgy" campaign.

do you think he was photoshopped like so many models out there?

Has that fat dude above got pincers instead of hands?

I was wondering what you were all on about to be honest. I assume it was the advert at the top of this site a few weeks back yes? If it was I thought it was in bad taste. An absolute shocker of media advertising.

I'd never visit their site, it turns my (rather large) stomach

The ad may generate click- throughs ( I admit I did) but I had no intention of buying. Still would like to know if the campaign had a positive effect on like-for-like sales but I doubt they know – it seems a rather unsophisticated attempt at being controversial in the assumption it will generate sales.

i dont mind being fat………….
but if i was fat and a ginge………….i would top myself.. 😉

Hmm.. I think you lot are overanalysing this a bit.. my thought process was pretty much just "What the.. Arf!.. Oh t-shirts *click*"

The only reason my click didn't convert to sale was that I didn't like the t-shirts much.

Possibly am but it is my job so I tend to . And if I was a sales manager I would be planning targeted campaigns not stab in the dark adverts. Perhaps they aren't a very sophistimicated business.

I think I've said before, get it removed, it's horrid and my kids agree with me, unusually.

I think I've said before, get it removed, it's horrid and my kids agree with me, unusually.