To change something for everyone means all bike types and costs so I think it has to be something universal to a BSO.
Only thing that warrants a news story big enough not to fall flat on its face when it is finally launched is airless tyres imho.
The lattice background picture could be something to do with sidewall contstruction to give compliance.
Struggle to think that it would be a bike manufacturer that came up with the idea though – maybe in collaboration with a tyre manufacturer or similar.
If it is just a standard of something or other, like bottom bracket shell or drop outs etc, surely 90% of the bike buying public would be seriously underwhelmed and therefore not justify these wild claims.