How to not start a cyclewear brand – The Saga Continues to Continue!
First of all, I want to thank everyone for their comments and willingness to help get this project off the ground. I’d also like to clarify that this is an effort to generate feedback and opinions, and your feedback has already been a huge help (the feedback that I got to read that is).
Not least of all because it showed that there was a genuine interest in my original riding shirt concept! This was particularly nice to know, as I was starting to worry that my previous surveying was just a collection of false positives. This made me confident enough to revisit the shirt, and I’d love to hear (technically read, but you know what I mean) what you think.
In all honesty, I was never totally confident in the t-shirts and hoodies because they were just a fall-back to the shirt, even though it’s the shirt that I feel is the best representation of what FRINJE should be about. It’s still early but this is what the original concept was from the beginning and I have you to thank for reinvigorating my commitment to it.
If you could give the updated site (frinje.co) a look and once again leave any comments or feedback, it would be hugely appreciated. There’s also a link a link to the Instagram page, so be sure to follow for updates on how things are coming along. And feel free to share it with anyone! I need all the help I can get!
Thanks for reading.Posted 4 days agoRustyNissanPrairieMember
Ted Baker did a range of cycling stuff that doesn’t look like cycling stuff – it bombed and was all dumped via Wiggle.
Good luck – am ootPosted 4 days agoTrimixMember
I read the previous thread where you got feedback – to me the feedback was mostly suggesting the logo / product / idea was all pants.
Interestingly you see it differently, so hats off to your optimism 🙂
But in the interests of providing feedback:
Pictures / logo are still horrible and it still doesn’t look like a shirt you would buy for riding a bike on.Posted 4 days ago
The photos are grainy low res.
It is designed for riding, tailored for the bike, surely you need a photo of someone wearing it on a bike so we can see the fit when riding?
The whole front page is dedicated to the shirt but I cannot buy the shirt if I wanted to (I don’t) and there is nothing to say how or when I can buy it. You try to sell me the shirt but then don’t let me buy it.Posted 4 days agoconvertSubscriber
I can only see that shirt selling to folk pedaling around urban environments. Your photos are in a rural context. It don’t work. And this shirts usp is that it is bike specific yet you don’t have a single shot of the lad within 100 yds of a bike.
It’s a pants effort.
are you really the man/woman for the job?Posted 4 days agoCougarSubscriber
Yeah, this is a little too close to stealth advertising to my mind. Doubly so as you’ve already got a near-identical thread running that’s only a couple of weeks old.
Asking for feedback on a website is fine (though it’d be more clear-cut if the site wasn’t live and trading). Starting multiple threads going “hey everyone, look at my website” is too far. If you wish to advertise on STW then you can contact
firstname.lastname@example.org discuss options.
(My 2p – it’s the same godawful everything-on-one-page theme that everyone and their mother is using at the moment. Paying for a web designer and a professional photographer would be money well spent.)
I’m closing this now. Good luck with your venture.Posted 4 days ago
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