I had been puzzled by the race series logic.
Some companies do run race teams to promote product with the idea that people see race winning name and think ‘I want that’, this is basically the same as sponsorship. It’s brand association with no real substance. Deep down you know you aren’t the race winning rider because you have the same bike or shoes or whatever. Some companies race because they want to. Not sure which side Cotic are on but from Cy’s history I’d guess there’s at least a portion of wanting to race.
Race bred R&D works reasonably well for engines, brakes etc in some motor racing formats but it’s becoming increasingly abstracted by the time you get to MTB DH & Enduro, simply because as mentioned at length over many posts, fast riders are talented and light on the bike so aren’t destructive testers and provide limited information about the suitability of the bike for a sack of spuds from the public who has no finesse and lets the bike take all of every hit and tells themselves they are a better rider because they have a more expensive bike.
This really is the epitome of ‘it’s about the rider and not the bike’.
General public crashes are going to be far more useful for crash data because they’re a more representative sample of riders and skill levels, but it’s very damaging for business to be seen to be selling the right to be test data to customers, so there is value to standardised tests involving machines smashing things into frames in fiendish ways, but there has to be a sense of proportion around how many different crash tests you do. Otherwise you’d open a nightmare on warranties and it really wouldn’t work as Cougar says, you’d be shaking up the testing regime and invalidating all previous certifications every time a new edit sparked a new riding sub genre with its own name or whatever. That sort of test regime might work while all products concerned are locked up in secure rooms and dispensed in a controlled manner by highly trained Professionals as in healthcare from the allusions to drug testing, but when all the product is in the hands of the general public and a magazine notice saying ‘please don’t…’ is the most the mfr can do to take control of the situation it really wouldn’t work.