I was going to comment “Sticky Dicky Goo” in response to that picture, but it sounds far more wrong than I intended so I shall resist.
Although ‘processed’ vs ‘real’ can be a confusing and often false distinction.
“Processed” is one of those terms favoured by people with a tenuous grasp of science (and often, reality) and it makes my teeth itch. Processed cheese as opposed to what, do we think it gets squeezed out of the cow like that?
There was some woman on the radio the other day (I think on Woman’s Hour, I was channel-hopping) papping on about “processed” food and “chemicals” and all the usual pseudo-scientific horseshit whilst the presenter sat there going “gosh, that’s really interesting” instead of “that’s the biggest load of bollocks I’ve heard in my life, get off my show you maniac”. Probably had a book to sell, they always do.