Have Orange & Hope Fell out ??

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  • Have Orange & Hope Fell out ??
  • reedspeed
    Member

    Of late I have noticed that on more & more of the new Orange & Hope models,they don’t seem to promote each others business and share products as they once did !,or issit me ?,just wondered if they’d had a fall out !!..

    Hope now run Santa Cruz, Orange now use Easton Wheels etc….

    MSP
    Member

    Is there not a stiff/jungle/orange tie in anyway?

    As brands hope has expanded internationally over the past 5-10 years, while orange has at best stood still as a UK brand.

    reedspeed
    Member

    I know Stiff/Jungle are joined but dunno about Orange !

    mikewsmith
    Member

    You can buy plenty of hope here in Oz, seen 2 oranges both sponsored…
    Also perhaps with such a high frame price orange need. To cut costs.

    Premier Icon singlespeedstu
    Subscriber

    Hope now run Santa Cruz

    😯

    Hope now run Santa Cruz

    so they’ve bought out Pon Holdings, who also own Focus and Cervelo?! Hope have deep pockets, who’d have thought there was so much money in churning out machined alloy hubs that crack?

    goodgrief
    Member

    The hope team use whatever frames they fancy or that the riders are tied to ie. spesh for Brayton, santa cruz for Sam Flannigan etc. Some of the team were on Giant not so long ago.

    Premier Icon singlespeedstu
    Subscriber

    at CTM.
    My point but without trying to sound like an internet”expert” πŸ˜‰

    reedspeed
    Member

    When I said they run Santa Cruz,i meant the bikes,not the Co !!,sorry for any confusion or rumours, before the lawyers start getting twitchy πŸ˜‰

    Premier Icon Metasequoia
    Subscriber

    …fallen out….

    Premier Icon chakaping
    Subscriber

    Easton wheels now? Jesus Christ.

    As has been said, Hope let their staff and riders basically ride what they like. Was there on the tour not long ago and saw a good few Orange knocking about. Then at the Leisure Lakes demo day earlier this year Hope had a fully ‘Hope’d’ up Five as their main display piece.

    Plus go to Orange website and build a Five, headset, extender ring, rims, brakeset, seat clamp and pedals can all be Hope if wanted. Hardly sounds like they have fallen out really.

    Hope showpiece, you say?

    Goldigger
    Member

    Easton Arc rims, still on hope pro 2 hubs..
    So there not using mavic rims.. Hope upgrades still available on all builds.
    Not sure how this indicates a fall out with hope?

    bigrich
    Member

    Hope now run Santa Cruz

    Uk component manufacturer buys far eastern mass produced frames to showcase their parts.

    Premier Icon Drac
    Subscriber

    Uk component manufacturer buys far eastern mass produced frames to showcase their parts.

    No.

    bigrich
    Member

    Do they borrow them? Either way piggybacking onto their expensively marketed brand is cheap advertising.

    fingerbang
    Member

    Doesn’t Sam Flanagan ride a yeti? Rachel walker on Santa Cruz and used to be on specialised, Craig Evans on Santa Cruz,

    Premier Icon Drac
    Subscriber

    Do they borrow them? Either way piggybacking onto their expensively marketed brand is cheap advertising.

    Well they haven’t bought Santa Cruz.

    bigrich
    Member

    Well they haven’t bought Santa Cruz.

    When I refer to

    frames

    I mean the product of the company, not the company itself.

    zero cool
    Member

    Pretty sure that Hope allow their riders to use whatever the want – like SRAM TLD

    wrecker
    Member

    far eastern mass produced frames

    Well they’re mass produced because they’re popular and made in the far east because they’re the best at it!

    bigrich
    Member

    far eastern mass produced frames

    Well they’re mass produced because they’re popular and made in the far east because they’re the best at it!

    at what? marketing and fluoro stickers?

    wrecker
    Member

    I don’t think the far eastern makers are responsible for marketing and stickers!
    Cynical manufacturers marketing ploy using stupid fluo colours! πŸ˜‰

    Why aren’t people reading the thread fully.

    Hope own Hope.

    Hope allow their riders to ride basically whatever bikes they want, and put their free Hope parts on them. Simple.

    Orange use Hope parts as options on their bikes. There is no ‘falling out’.

    Santa Cruz are not owned by Hope. At all.

    Premier Icon Speshpaul
    Subscriber

    Just thought I’d say that I wasn’t confused by the term run. I run a specialized, cotic and a Giant at the moment, and I do not own a controlling interest in any of these componies.

    Premier Icon Northwind
    Subscriber

    Orange seem to use less Hope parts in their builds, mind- though that’s not all bad, they used to do stupid combos like pro 2s on really cheap rims, now they use the higher end formulas for the cheaper ones which really makes more sense. Though, I’m not sure if the prices dropped…

    moneytrain81 – Member
    Why aren’t people reading the thread fully.

    Hope own Hope.

    Hope allow their riders to ride basically whatever bikes they want, and put their free Hope parts on them. Simple.

    Orange use Hope parts as options on their bikes. There is no ‘falling out’.

    Santa Cruz are not owned by Hope. At all.

    so you’re saying Santa Cruz own Hope? wtf? i thought were all about being a british company?!?

    scotroutes
    Member

    Northwind wrote:

    Orange seem to use less Hope parts

    FEWER!!! Good grief!

    rene59
    Member

    Fewer than less? Whats that then, a little?

    Premier Icon Northwind
    Subscriber

    Oh scotroutes πŸ™ Less vs fewer is just made up modern bollocks- it’s a false distinction invented about 200 years ago purely because someone thought fewer was a more elegant word. It’s like further vs farther.

    so you’re saying Santa Cruz own Hope? wtf? i thought were all about being a british company?!?

    Not even sure if this thread has just become a parody now.

    robgclarkson – Member

    so you’re saying Santa Cruz own Hope? wtf? i thought were all about being a british company?!?moneytrain81 – Member

    Not even sure if this thread has just become a parody now.[/quote]

    i joke, good sir πŸ˜‰

    Hope allow their riders to ride basically whatever bikes they want, and put their free Hope parts on them. Simple.

    Not technically true either I’m afraid.

    As all of the Hope team is owned and funded by Hope alone, with no sponsorship tie in’s, We can basically select whatever bikes we like and Hope pick up the tab, and build them up in factory parts. The bikes are owned fully by Hope and at the end of the line are either sold to refund new ones or given to riders to sell as part of their contract.

    Obviously Hope have industry friends and can buy certain brands at better rates, so that’s what is normally selected. Ie. the XC team are now all on Scott bikes, before it was Giant. The Enduro lot are normally on SantaCruz/Yeti and the downhill are normally Spesh.

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