Did my first couple of wheelsets with Gorilla (black) with no problems. Needed to do some more so bought some Tesa tape having heard people rave about it. Found it a bit of a pain to get it to stick to the rim bed (cleaned with IPA). Front just about worked. Rear wouldn’t hold pressure for more than a few hours. Re-taped it with two layers: bit better but still not ideal. When I changed the tyre on it, I replaced it with Gorilla tape. Quicker and easier, and went up straight away and stayed up.
It may be a personal thing, but I’ll stick with Gorilla in the future.
I used electrical tape underneath on my first couple of rims, but not sure why I’d ever have to remove the Gorilla tape, or would need to remove the residue if I did, so don’t bother now. I’m sure if necessary the right solvent would do it.