Some reaction on Twitter said the designs were “too blue” and looked like they were for a Scottish rather than a GB team.
One, @donaldjdonald, said: “Turquoise, white and blue is the new red, white and blue apparently. Did someone forget to order the red dye for the Team GB Olympic kit?”
Asked about the criticism, McCartney told the BBC: “I wanted to start with the Union Flag, but I’m really aware the red, white and blue are in other people’s flags and it’s qute confusing when you are watching… is that America, is that France?
“I wanted to make it slightly more delicate and have more texture.
“It’s very recognisable still, I’ve represented all the parts of GB. There’s a lot of red in there, but in a non-traditional way.”
Not convinced, Stella. I think it looks good as a design, just not very GB and I really think that the Union Jack is a great bit of design in itself. I think that the GB cycling kit looks brilliant and it’s never confused for US or French kit.