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  • Ford car advert pronunciation
  • dawson
    Full Member

    Just saw an advert on TV for a new Ford.

    The voice said Echo-sport.

    The words said Eco-sport.

    Surely the whole point of calling it that is to go big on the Eco-thing

    Arrgghh!

    CountZero
    Full Member

    Just had the exact same conversation with my g/f, she does the rolly-eye thing and says, does it matter, what a bunch of sad people writing about this, just let it go.  LET IT GO? Of course it bloody matters, the future of civilised human behaviour depends on getting such things right, dammit!

    Aaaaaaand breath. I feel better for getting that off my chest, thank you for allowing me to share. 😬

    bikebouy
    Free Member

    So .. A pile of Marketing horse crap about some pikey car gets you in a tizz… ?

    How did you react to the “mammajammers” Vauxhall advert for a baby sick carrier ??

    IdleJon
    Full Member

    I’ve done the same. Wife did the same as above. Yes it is important. Because!

    sirromj
    Full Member

    Anti-intellectualism is gaining a wider scope.

    dawson
    Full Member

    Glad it’s not just me!

    Bikebouy – mamma-jamma is fine as it is obviously a made-up word  whereas Echo-sport is just wrong! 😉

    nickdavies
    Full Member

    It’s got a thread on STW, that it wouldn’t have got if it had pronounced it eco. Think you just fell for the marketing…

    joat
    Full Member

    They’ve got form.

    Ka anyone?

    Onzadog
    Free Member

    You’re talking about a company that made the cougar and the kuga.

    retro83
    Free Member

    So is the correct pronounciation of economical not echo-nomical then? 🙂

    matt_outandabout
    Full Member

    So it’s not pronounced as ‘shite’ then? Who knew…?

    maccruiskeen
    Full Member

    I worked on that. Not as the voice over artist though.

    lazlowoodbine
    Free Member

    My brother says eck-a-nomical instead of ee-co-nomical. Oooh it gets to me, it really does. At least he now corrects himself and says bushes instead of bushings.. I live with an American and manage to speak English, sorta.

    Tag-line of my local bakery; “Confectionery at it’s best”… don’t get me started.

    aP
    Free Member

    If I wanted a tall boxy Fiesta with less room inside than a Fiesta then I might care. But I don’t. And I don’t.

    maccruiskeen
    Full Member

    Tag-line of my local bakery; “Confectionery at it’s best”… don’t get me started.

    A local haulier company has ‘Delivering the goods’. Thats not a boast, thats a minimum requirement. Same as ‘Does exactly what it says on the tin’ – Basic trades description stuff that.

    hodgynd
    Free Member

    Definitely eeco..but although it matters I fear you are fighting a losing battle ..

    For years I have been appalled that southerners have an inability to pronounce castle correctly ..as in Newcastle ..which becomes Newcarstle ( ffs)

    Marshmallow ..to ..Marshmellow

    And let’s not start the scone debate 😁

    bikebouy
    Free Member

    It is scone (as in stone..) not scone (as in gone)

    💡🔨

    Also, didn’t Ford produce a car called and STD? Or is that an urban myth?

    thejesmonddingo
    Full Member

    Oh,someone just couldn’t resist the temptation .

    maccruiskeen
    Full Member

    It’s scone as in goon.

    maccruiskeen
    Full Member

    Also, didn’t Ford produce a car called and STD? Or is that an urban myth?

    You’re thinking of the Golf UTi

    RustySpanner
    Full Member

    Yup. Had a starring role in Herpes Goes To Monte Carlo.

    CountZero
    Full Member

    Yup. Had a starring role in Herpes Goes To Monte Carlo.

    👏🏻🤣

    It’s got a thread on STW, that it wouldn’t have got if it had pronounced it eco. Think you just fell for the marketing…

    Nah, if I’d fallen for the marketing, I’d seriously consider buying one. Having actually driven one, I wouldn’t go near it. The top-end Kuga, however, isn’t a bad car to drive. Still wouldn’t buy one, though. My heart’s set on a Mazda CX-5. And that based on driving one, not the marketing.

    Edukator
    Free Member

    FFS an honest car add and people don’t like it. If they said “eeco” which it clearly isn’t as there’s not an ecological thought in it’s design you’d be right to be upset. But they say something that sounds short for economical which it is, it’s cheap tat.

    scotroutes
    Full Member

    Surely it’s eco as in eco-logy?

    thepurist
    Full Member

    My heart’s set on a Mazda CX-5.

    I’m just about to get rid of one because of the crap ownership experience – lousy dealer, terrible customer service, have had to escalate things twice to mazda UK, needs an oil change every 6 months (diesel) etc etc.

    Anyhow eeeco or ecko, like scoane or sgone innit

    mikewsmith
    Free Member

     Thats not a boast, thats a minimum requirement. Same as ‘Does exactly what it says on the tin’ – Basic trades description stuff that.

    It’s actually a bit more than that, it’s not offering some life changing event, meeting the love of your life or becoming taller etc. It’s just exactly what you want to do a job and get on with life. No nonsense good value (what they hope you will think) products

    chestrockwell
    Full Member

    What bothers me more is how the Eco Sport name does not align itself to any other car in the Ford range.

    Fiesta, Focus, Kuga, all going reasonably well. Mondeo, fine but then Eco Sport? WTF?

    In fact, you can add Ka+ to that list. Where’s the standard Ka? At least the ‘Max’ range designates a certain vehicle style.

    Aaaargh!

    RustySpanner
    Full Member

    Wow, Ford snobs.

    I didn’t know that was still a thing……

    hodgynd
    Free Member

    That is the name of the vehicle ..Ecosport ..its a stand alone name

    Just like a Mondeo is a  Mondeo..a Fiesta is a Fiesta ..an Ecosport is an Ecosport..

    It’s a pretty crap name mind you..but there you go ..

    breadcrumb
    Full Member

    I think we’re concentrating too much on the eco/echo part. There ain’t nothing sporty about that Ford.

    jimjam
    Free Member

    hodgynd

    It’s a pretty crap name mind you..but there you go ..

    It did make me raise an eyebrow when I heard the advert, however this thread has made me think about just how bad most car manufacturers are at naming their products.

    VW have some real clangers – Tiguan, Touraeg, T-Roc, Arteon…. Renault – Kadjar, Kaptur, Koleos. Skoda Karoq? Crock? Seriously. Even manufacturers who used to have clear, logical numerical nomenclature like BMW for example now have so much clutter in their range that it’s just a quagmire of numbers and letters.

    hodgynd
    Free Member

    Here’s another one for you ..as seen on Top Gear last night ..the new Renault produced Alpine ..

    Alpeen ?

    Naff off …!!

    psling
    Free Member

    Wonder if it comes with Continental tyres as standard?

    IdleJon
    Full Member

    Here’s another one for you ..as seen on Top Gear last night ..the new Renault produced Alpine ..

    Alpeen ?

    It’s always been pronounced Alpeen because it’s a French brand. Do you pronounce Renault ‘Renaught’?

    hodgynd
    Free Member

    Do you pronounce Paris ..Paree?

    DickBarton
    Full Member

    It won’t be Eco so they can’t say it as it will be misleading…

    cheers_drive
    Full Member

    I think the Ecosport is primarily for the US market but Ford Europe have decided to sell in here too.

    I don’t know if that explains the name and why it’s supposedly not a good car (Fords are generally pretty good)

    bikebouy
    Free Member

    Wow, Ford snobs.

    I didn’t know that was still a thing…

    Sure is, Four Doors and a Board my father used to call them.. ok, that was back in the 80’s.. so ok, was. Yet the FiL is looking for a new car for the farm, we’ve had a ranger for 2.5years and the only thing that’s gone wrong with it is we’ve smashed it into submission.. but he’s adamant he’s not buying another Ford 🍩🧐🤡

    DezB
    Free Member

    VW have some real clangers – Tiguan, Touraeg, T-Roc, Arteon…. Renault – Kadjar, Kaptur, Koleos. Skoda Karoq? Crock?

    They’ve done well with the new Kia … the Stonic. I laughed quite literally, out loud, when I first heard that.

    Stonic!

    matt_outandabout
    Full Member

    Just don’t ask the Scots to pronounce Peugeot…

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