I had an interesting conversation yesterday with a pal who owns and runs an online mag, he’s tried all manner of advertising for his site and in turn offers, rather like STW, online adverts to the kite and bike market and he came up with some Interesting stats (note apple v android users)
One of which was that by far the most effective advertising for him to promote his business, that of attracting the worlds mountain biker and kiters, was Facebook, he gets more return per buck spent with them than any google, exhibition attendance or other promotion.
Now I’ve also heard this from other folks, we did very little to attract Transition owners to the Tr.OG Facebook page, so I wouldn’t write Facebook off just yet. Would I buy shares? Hmm think I might wait for another stock crash and then pile in for the upturn, but then I got so badly burned in the 87 crash I’ve never really invested in shares since.