- Endomondo Have "Joined Forces" with Coca-Cola!
Endomondo just announced on their Facebook page that they have “teamed up with The Coca-Cola Company and Powerade”
Wow! Haven’t seen a bigger sell out since howies sold its soul to Cat. 😕Posted 6 years ago
Endomondo are already firefighting on Facebook:
Endomondo: Thanks for all the comments – we can see this has started some worried minds. First of all, we are still the same Endomondo, an independent company, who strives to make the best sports tracking app and fitness community. Second, we are not telling you to drink Coca-Cola, drink what you prefer to drink when you do sport. The Coca-Cola Company is an interesting partner who can help promote Endomondo, so we can develop our service and make it even better for all you guys. Our intention here is to tie into Powerade, which is a Coke product that promote sports. We look at this as an opportunity to help promote an active and a healthier lifestyle around the world. We appreciate all your feedback – it shows that you care and that’s important to us.
Oh it’s okay, it’s Powerade, not sugary rubbish.Posted 6 years ago
http://www.bbc.co.uk/news/uk-scotland-glasgow-west-20030370Posted 6 years ago
Irn-Bru firm AG Barr sponsors Glasgow 2014 Games
Yeah Timberland. Knew it was one of the soulless big names.
Howies are now back to being independent again, after apparently not fitting in with the big corp culture.
I see coke have at least sweetened the deal by giving away prizes in a challenge. Oh how easily people are bought (I’ve signed up natch. I’ll fight the system from within)
Speaking of challenges: I’ve just created a new one for Winter Commuters if anyone is interested.Posted 6 years ago
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