You lot realise you’ve just quadrupled their usual audience, don’t you?
Its TV for people who consider the Daily Star to be too intellectually challenging a news source. Which in this country is a fair old rump of people. Thus you’d think lots of sub-human mouth breathers would be glued to it, Lambert and Butler hanging from lip, first Stella of the day in hand. Unfortunately, all this potential audience are unemployed and unemployable, so none of them stir until Jeremy Kyle at the very earliest, which they regard as the crack of dawn. If they knew it existed I suppose they could always Sky+ it