Anyone taking part?

I’m a little confused by it, is it a just a 45 min cycle & why would I need to store my bike? 😕

itinerary
10.00 – Information desk, registration, bag drop and bike store opens. Please note bike storage is limited and on a first come first serve basis
11.15 – Riders proceed to muster area
12.00 – Start of the 2016 Eisberg London Cycle
12.45 – Riders start to leave circuit
13.00 – Aviva London Cycle finishes
14.00 – Close of bag drop.
17.30 – Close of bike storage

Guess not then 😳