Have read elsewhere that it’s due to the design and placement of the magnets.
As above, feels very notchy when turned by hand but totally smooth in use.
IIRC, When the bearings do eventually go, the cost of a replacement from ISON is pretty reasonable.
The CTC did various tests on a handful a few years ago – seem to remember the SP and Son being ever so slightly more efficient than the then current Shimano, but nothing you’d notice in the real world.
The notchy feel of the SP had no measurable effect on resistance or output as far as I can remember.
Link seems to be down at the mo unfortunately, but a more thorough search might find the pdf.
Like mine, but might try a Shimano on the next build just as a comparison.