In the motorbike world we’d say “win on Sunday, sell on Monday” as a moniker for buying bikes..

I wonder if in this day and age, results in DH, Enduro, XC, Gravel, Road or whatever influences the decisions we as consumers make in terms of what we purchase.

Not just in bikes, but in terms of kit as well i guess.

For me, i’ve got a Trek Fuel ex9.8 i bought because it was cheap, light and fast, there’s the Specialized Status because we like Specialized bikes…. and the GT because it was great condition and price when we bought it…
So for me, no, the ‘results’ of any associated team doesn’t come into play.

Nope

…and yet, Trek, Specialized, and GT are all brands with fairly prominent race teams. Makes you think, eh?

I suspect almost nobody goes out to buy a bike just because Rider X won Race Y on that brand’s bike at the weekend, but if you follow e.g. the DH World Cup, it’s probably likely that you’re influenced in how you think/feel about brands based on what you see on the live streams and the surrounding media (YT, Insta, etc).

Results – probably not. But I’m sure the image of a brand has in the past. My first proper MTB was a Specialized – not doubt influenced by the profile of Jason McRoy at the time.

And an bit OT…

My first packet of fags in the 80’s were John Player Specials – I watched a lot of F1 back then and had models of JPS Lotus F1 cars as a kid. Coincidence!? 🙂

(They were rank BTW – I ‘smoked’ 4 and never touched fags again!).

I suspect almost nobody goes out to buy a bike just because Rider X won Race Y on that brand’s bike at the weekend

I suspect you’re probably wrong. The kids who pester their parents for a bike are doing so partly for this reason. I’d bet money sales of Specialised went up in Canada a couple of weeks ago.

If it didn’t, they wouldn’t do it.

Maybe not so much for people who have been riding for years, but for kids and people new to the sport, definitely.

Different industry, but Mercedes Benz sells a lot more cars since the F1 team has won a race or two.

Weirdly for me, my lad has no interest at all in a Commencal, despite it being pretty awesome in terms of results in DH… A Canyon Sender…. for some reason, he’d LOVE a Sender..

Nope, none of the MTB brands I own have won anything big as far as I’m aware.

A little bit, yes.
For example the Trust Message linkage fork was interesting to me. The first reviews were far from amazing, but if they’d have been used to get some proper results in racing it would have been a real eye opener.

Yes, but not in the way you mean.
I do race, and at races I look at other people’s bikes and talk to them.
“He’s fast, he knows what he’s doing. What tyres has he got on?” and then next time I need tyres I consider those for that type of course.
Works both ways. “He’s broken his rim, what rims are those? Let’s avoid those kind then”
.
But in terms of advertising, media etc, no, mostly because I don’t really read it

Results in themselves no, but the marketing yes.

No idea who won what on what brand of bike. So that’s a no from me.

The question we all want to know is, what are you buying now, and what event was it in 😂

Weirdly for me, my lad has no interest at all in a Commencal, despite it being pretty awesome in terms of results in DH… A Canyon Sender…. for some reason, he’d LOVE a Sender..

Sender is the best looking of the current DH crop by far. Went and drooled over it on display at Ard Rock.

I suck at racing, but as an armchair fan, I have a lot of respect for those who are out-and-out racers, rather than lifestyle/youtubers. Troy and Luca seem to fit the bill perfectly.

Commencal – can you actually buy the new bike (as ridden by Pierron, Nicole etc) yet? Also many supremes seem to be cracking, with a questionably long wait for replacement. No good for the aspiring DHer on a budget.

Team presence at the races quite likely seeps into my brain but results I don’t think so. I watch all the World Cup downhill rounds and know who wins but if you quizzed me on who rode for which brand I think I’d be lucky to get 50% right. I guess being in the highlights and on the podium means the brand name is waved in front of me more.

Plus I’m not a downhill rider so there isn’t any direct link to me thinking ‘I want one of those’

i would say no, as there are some brands i like and some brands i dislike, some brands i like but wouldnt own, some brands i would never buy, mostly for no reason at all.

Equally i like certain riders for who they are, rather than what they ride. Jack Moir… what a geeza, but i would be hard pushed to buy a Canyon.

Oddly i supported Laurie Greenland more when he rode a Mondraker than now he rides a Santa Cruz.

And even if they won every race going, i still wouldnt buy an Intense.

Some bikes i would love to own and the results of the EWS reinforce my want, but i just cant/wont spend that much on one (Rocky Mountain Altitude being a prime example).

Advertising/influence is a bloody clever tool. You might not be in the market for something, but when the time arises certain brands are already lodged in your head, from hearing ‘Commencal’ 150 times a DH race is on TV, its a brand you would subconsciously go and check out.

I think Weeksy Jnr needs an Atherton DH and Enduro to keep him going in the coming months, forget all this results malarky and get over to Dyfi!

The question we all want to know is, what are you buying now, and what event was it in

Me, nothing… If someone wanted to swap my Trek for a Slash, i’d likely go for it… but i’m not actively looking for anytihng currently.

but if you quizzed me on who rode for which brand I think I’d be lucky to get 50% right.

Are you the target audience though? I don’t mean, do you watch DH, I mean are the from the demographic at whom the advertising is pushed?

I suspect you’re probably wrong. The kids who pester their parents for a bike are doing so partly for this reason. I’d bet money sales of Specialised went up in Canada a couple of weeks ago.

Fair point, and I agree. I was thinking more along the lines of an adult making a purchase, although even then I’m sure there are fully grown people who think “I’ll go get whatever Iles won on”.

But what I was trying to say was that if you see a brand being successful, or looking rad, or having cool riders, or whatever — that will influence your thinking in less direct ways, but which may still encourage you to buy from that brand. So even if you don’t *think* you’re buying e.g. Specialized because of Iles/Bruni, it’s quite possible that, indirectly, subconsciously, you are.

@ayjaydoubleyou – the green and white Sender was an absolute stunner. I dont know if it comes it that colour to us mere mortals… but would pay good money to have it on my wall to look at 😀

Edit…. uh oh… https://www.canyon.com/en-gb/mountain-bikes/downhill-bikes/sender/sender-cfr-29-tld/3207.html?dwvar_3207_pv_rahmenfarbe=GN%2FWH

When Steve Peat was winning, Morzine was full of V10s, then Sam Hill came along and the place was full of Iron Horse Sundays, now it is full of Commencals, so it must be working!

But what I was trying to say was that if you see a brand being successful, or looking rad, or having cool riders, or whatever — that will influence your thinking in less direct ways, but which may still encourage you to buy from that brand. So even if you don’t *think* you’re buying e.g. Specialized because of Iles/Bruni, it’s quite possible that, indirectly, subconsciously, you are.

This +1

I haven’t followed the racing since the Peaty, Minnar, Hill, Atherton era.

Would I still want an Orange if Steve Peat whipping a Patriot sideways over the jump into the Arena at Ft William wasn’t etched into my memory from a hundred magazine articles and adverts? Same with Sam Hill on Specialized, or an Intense* because of the Atherton’s. Whereas brands that weren’t around back then just don’t have the same pull. I’d quite like a Jeffsy, or a Spectral, but not in the same way I’d like a Five.

*yes, I know it said Muddy Fox on the side.

Any cafe frequented by roadies on a Sunday morning is pretty much chokka with bikes, clothing, shoes, pedals, glasses and helmets featured in the TdF coverage.

 it’s quite possible that, indirectly, subconsciously, you are.

Wait, are you saying that I don’t look rad and cool on my Enduro..? 🤣

Dunno, but lack of results do.

When you see a good rider being held back by his or her machinery.

Someone mentioned Mondraker above, their male DH racers should be doing better than they have been and there are suggestions that the bike is an issue. Wonder how well Eleonora Farina might do if she was on a Commencal, V10 or Atherton?

Atherton’s a good example I suppose, the word is it rides really well and Kolb & Hatton have done superbly this year… so if I were in the market for an expensive carbon DH bike I’d put it on the list now when I wouldn’t have before TBH.

Intense are clearly doing something right with their bikes as well, if they get their high-pivot design to market I expect they’d sell quite well in the US at least with Gwin & Dak flying this year.

But of course hardly anyone buys DH bikes now, so it’s another question as to whether DH race success means trail and enduro bikes from the same brands are going to offer the same advantage?

Results definitely sell bikes. The DH tracks and bikeparks have always been packed whatever bike was winning at the time from Orange 223’s, to Iron Horse Sundays, to Demo 8’s and Session’s. You might not want a Commencal but there are hundreds of the bloody things at the races these days. There would probably be even more if availability wasn’t an issue and everyone didn’t know the new version was imminent.

Personally, I’d have a Sender. Not because of results but they’re the nicest, cleanest looking DH bike out there.

I think STW is the wrong place to ask this question. It’s full of beardy bridelway botherers who are all unique, contrarian renegades.

It wasn’t a DH specific question.

I wonder if in this day and age, results in DH, Enduro, XC, Gravel, Road or whatever influences the decisions we as consumers make in terms of what we purchase.

My answer was DH specific because that’s what I know and the fashionable bikes always massively outnumber anything obscure or unusual. I’ve never been a ‘cyclist’ so I’ve got no idea what the dirt roadies are up to.

And even if they won every race going, i still wouldnt buy an Intense.

May I ask why? I remember the release of the M1 way back when and wanted one soooo bad! Still do when I’m reminiscing to be honest.

I think STW is the wrong place to ask this question. It’s full of beardy bridelway botherers who are all unique, contrarian renegades

😂😂😂

Current elite mens top 20 overall:
Commencal (not available to buy yet)
Specialized (prototype, not available yet)
Trek
Santa cruz
Atherton
Cube
Pivot
Santa Cruz
Commencal (is Benoit coulange on the old ie current model?)
Saracen
Commencal (mucoff team again, so think its the new one)
Intense (prototype)
Atherton
Commencal (Suarez, old model?)
Specialised (Bruni on the old model, winter injury meant he didnt have time to test the new one)
Scott
Mondraker
Propain
Canyon
Canyon

Benoit and Angel are both on the new Commencal. I hope Max has ordered a hell of a production run for that one.

Answering the question at the top of the page, no. I don’t really follow XC or DH cycling events and the bike I want is more of a general purpose one than a specific task job.

I bought a Stumpy FSR because it was XL, fitted well and did everything better than I could. I wanted a Bronson because it was an object of beauty and was more bike than I would ever need, rather like my lust for a Ducati 1098.

@doomanic – Intense… a totally irrational dislike for them. whenever i have looked at their bikes they seem to have out of date geo, awful colours and are pricey. I mean never say never, but as it stands, i wouldn’t spend my cash on one.

My buddy hates everything about Privateer bikes… just says they look cheap and agricultural, which has some irony as he rides a Starling Murmur.

They aint nowt as queer as folk!

Current elite mens top 20 overall:

The Canyons would be higher if not for injury.

It’s arguable that some of the other brands would be lower if not for the riders aboard them.

It wasn’t a DH specific question.

Not sure people care who’s on what bike in any other discipline. XC is just the strongest legs (with good skillz), enduro the coverage is too shit to care, road bikes all look the same and brands only seem to matter in TTs or sprinting.

The Canyons would be higher if not for injury.

Quite a big IF in DH racing. Only 10 of the 18 people above Troy have managed to finish every race so far.

Quite a big IF in DH racing. Only 10 of the 18 people above Troy have managed to finish every race so far.

It’s Troy though, come on.

I doubt results influence people’s purchases much, on a conscious level, but brand image does subconsciously. Let’s say you want to buy a gravel or adventure bike. Which brands do you associate with that genre? Salsa? Or Scott USA?

Salsa sponsor people to gravel race, and to ride around the place taking photos and writing inspiring blog posts about bikepacking trips. This creates a strong association in people’s minds with that kind of riding and therefore people are more likely to consider that brand. It’ll be the same for fast riders on Enduro bikes, but particularly road bikes. We may not actually think say, Pinarello are faster than anyone else, but we do consider them a serious performance brand of road bikes. Probably more than, say, Ribble Cycles.

We may not actually think say, Pinarello are faster than anyone else, but we do consider them a serious performance brand of road bikes. Probably more than, say, Ribble Cycles.

Dunno about anyone else but I consider Pinarello a triumph of sponsorship marketing over quality.

They look revolting, they’re known to be heavier than the rivals and they have a certain ATGNI brand identity.

I’d take a Ribble any day.

Any other major road brand and I’d agree with you though 🙂

I’ve always wanted a Bianchi, and I’m sure a big part of that is romantic images of Coppi flying, and Fignon looking so icy cool

…and Pantani’s completely clean whoosh up the Alp.

One day.