I would imagine (although a quick google doesn't turn up any figures) that mountain biking doesn't draw as many viewers
I wouldn't want to watch that either, it's much more fun to do
Like watching downhill racing in comparison to actually skiing. Very boring to watch.
There are very few sports that are worth watching. Whilst I am no footy fan, this sport has the X factor (how cheesey, but true). Now will someone please have a word in the ear of the people deciding the future of the 2012 stadium in East London. Tell them that athletics is commercially a total non-starter, regardless of how passionate Seb Coe is about running!
The olympics, whether summer or winter games is a waste of tax payers' money. They should wind it up and let commercial sport prevail.