Beer for life
basically 12 beers of whatever they are making that year each year for the rest of my life. Repays after 3 1/2 years
Seems good, but Camden town brewery ran a similar business. It wasn’t quite as plain as they made out. They got all their investment, enough to see them through at least one new brewhouse. But instead of doing it themselves which was the point of the funding they contract brewed in Belgium, built the ‘brand’, and sold the business (a small microberwey in Camden + the branding) for £87million to AB.
Obviously the investors got their money back and interest in spades (200%+), but it wasn’t really the point. They were investing in their local brewery (and tap houses) not the business as such. They lied about their business plan which was to build a brand quickly (which does cost money), then sell it. It was never to stay a craft beer microbrewery in Camden.
It’ll go the same way as Meantime and Goose Island, cheap beer, less hops, only the branding stays the same. Having said that Goose Island still have their brewery, AB brew under the goose island name elsewhere leaving the founders both rich and still brewing ‘craft’ beer for pocket money (in as much as a multi million dollar business is pocket money).