For clothing people will end up trying on in shops and buying online, so in the end the online retailers use the LBS network as fitting rooms then take the profit. If a company wants to retain LBS as their network it’s up to them, also when products don’t change much it’s hard to see the difference between 2010 and 2013 but CRC will discount at the end of the year to clear the floor.
I can buy an Endura jacket for £50 online, or £80 full retail with no negotiation from a lbs. I tend to lose my loyalty
But if you asked the LBS you would probably get a bit off it, get to try it on and see different sizes. takes it closer to the CRC price and it’s there immediately.