I’m of the opinion that you can’t change others, you can only change yourself.
If that’s the case, why do we employ so many teachers, tutors, outdoors instructors, etc etc ? 😉
The question should be, why didn’t they want to come and chat to us.
Less facetiously, I don’t know the answer to that question. I’m going to vaguely give them (or us) the benefit of the doubt and say it’s likely not that they ‘didn’t want to’ as you’ve phrased it, they just didn’t think they needed to. There is ample opportunity: There are monthly Practice Managers meetings with the CCG; there are quarterly TARGET sessions alongside the CCG; there are pretty much weekly conversations with the Primary Care teams.
As with so many things, I suspect Hanlon’s Razor applies.