I just meant that it’s not a ‘no-brainer’. Full build cost will be around the same sort of area as those other bikes mentioned.
Some of them (well only two on my list) are made in the companies own country too, which matters to some (I respect manufacturers who do this as it’s the harder route).
The other point is that most people think those mentioned are overpriced.
The soul is more of a no-brainer because if you want an 853 hardtail, there are very few about. It’s half the price of a UK or US made one and the weight is as good as any. Once you start looking, it’s hard to see a viable alternative.
Of course, we only know the price and a few photos so far, but as that’s the way Si has chosen to do it, it’s inevitable that we’ll be drawing conclusions.
Just to contradict myself yet again, my wife’s business advisor said that you should charge the highest price that the market will stand. I’m pretty sure that’s what this price is. I think it’ll sell as long as it’s good.