Nicolai – Subzero, just because they're rare, very well made and a bit quirky like a Morgan
Spec' Pitch – Cool the Mondeo analogy is bang on, almost too good for the price and very good at making the big boys look twice.
Cannondales – uncool, they're gopping and since when has anything (bar the Pitch) American been cool?
Commencals – not cool, like to think they are but deep down they're not – just like Rangerover Sports (IMHO)
Orange 5 – see Mondeo analogy
Coves – very cool – stoopid names, have the balls to continue using them.
Made in shed steel bikes – IMHO uncool as just trying too hard to be cool, kinda like a Mitsi Evo X