I know its not the best quality cheese by a long shot but its my guilty pleasure
You’ll find that the majority of Lancashire, Wensleydale and Cheshire producers (us included) do produce high quality product and are sought after if they win awards at the shows. In fact some of the suppliers of supermarket own brand are farmhouse cheesemakers like us, e.g. Butlers, Singletons and Belton. There however has been a downturn in the sale of acid cheeses in the last 12 months with an increase in different types of cheddars and alternatives to traditional territorials such as Beltons Red Fox (a crunchy Red Leicester style cheese). There is also a greater choice of product out there so the consumer are trying more variations. Supermarkets are also swaying away from pre-pack portions and pushing product on deli-counters where you’ll tend to find your regional ranges.
We’ve found our Crumbly and Creamy Lancs trads have dipped in sales but our additive cheese has made an unexpected surge of late.
Whilst product may be labelled as own brand it usually states the provenance of the product in the case of the territorials. e.g. We put 4 territorials into Spar and our name is emblazoned across the front.
One of them is White Cheshire which we’ve won a few awards with so pop into your local Spar and you might be surprised 😉
