Pagid OEM on a lot of makes. I use pagid on all our cars – good performance, well made (cheap pads can fall apart) and don’t break the bank.
Other brands I use are mintex, textar (pagid, minted and textar all owned by tmd friction). Brembo also do good stuff and their normal performance stuff is not expensive, Bosch and benedix are well known quality brands and ferrodo, ebc etc. Cheapo brands may be okay for discs on a none high performance car but stick to branded pads.
Also recommend the pagid brake grease, also sold as minted cerratec. Cheap and much better than copper slip.
Minted, ferrodo etc have different grades available which vary in performance and life greatly. Also cost. I find it hard to see past pagid from ECP in all honesty.