A few years ago a Dutch colleague was on the phone while 2 of us were in the car. After the call he announced “Tomorrow, we cut the balls off the rabbit!”
My mate and I exchanged ‘WTF’ looks, thinking it was bullshit bingo and I asked for an explanation.
He said “That was my wife. The rabbit, he’s very aggressive. Tomorrow, the vet, he cut his balls off.”
Priceless.
We did manage to use it in a call later with one of the worst bingo offenders present, so if one day you hear it in business, maybe we started that one.
DNA. Everything ‘has it in its DNA’ these days. Brand DNA. Product DNA. FFS.