Bridgestone have released these to compete with the Michelin CrossClimate.

I used CrossClimates on my last car, they were excellent.  Much better traction in the wet than the Goodyear Eagle F1s I’d used previously (and the ability to handle occasional snow was also very useful).

New car (Focus ST) has tyres that are just outside the CrossClimates size range but the Bridgestones are available in bigger sizes.

So anyone tried them yet?