Bit of a hijack, so sorry in advance but here are comments on Raleigh that I posted a few weeks back
An interesting account by Hadland and Thurston which actually says a lot about UK manufacturing at the time and why trade can be good!!
1960s merger created a very powerful company that dominated the UK but failed to respond.
Experimented with lots of models – copied Schwinn (didn;t know that) with Chopper but launched too late into target market (US). But this was successful as “toy=bike” in the UK. Suffered with court cases from wheelie accidents etc
Mixed fortunes with spotting trends 1 – early into hybrids but late seeing BMX and MTB
Brand identity increasingly confused – top end racing team combined with choppers and even plastic toys. Very fuzzy, loss of brand identity (dare I say it not focusing on where they had competitive advantage!)
Company became too big, too may competiting parties and eventually part of TI that was too diversified. Very poor product differentiation, lost cycling values and then very poor quality and delivery times.
Mixed fortunes with spotting trends 2 – Japanese produced better quality kit and where more responsive. Critically, they (Shimano) came up with the ‘group-set’ concept. Attractive, graded, better value, better quality. So choice was buy one high quality set or buy in different bits from poor quality and unreliable Eu suppliers (not my words here, this is a precis!)
1980s lost money consistently but propped up by TI until 1987 when sold off to Derby &Co (?). Initial turnaround but management increasingly distant in both senses (transferred to US and not bike guys).
Mixed fortunes with spotting trends 3 – couldnt make aluminium bikes (apparently). Death knell came when it became cheaper to buy in complete bikes rather than buying the components themselves (pre-labour!). Clear then that business was unsustainable. End of manufacturing in N’ham which as stated above was a boody blow at the time. From them on everything outsourced.
Pretty sad story – almost a monopoly in 60s, then loss of brand, complacency, lack of focus, falling quality, poor responsiveness, mixed fortunes in responding to market demands, changes of ownership….not a unique story
[edit: all the above is a rushed attempt at precising others’ comments. Not nec my views but precised through a biased set of personal lenses !!! ]
I have an old (@ 15 years) Raleigh racing bike. How easy would it be to convert into SS? (another thread)?