My mate works for Aston Martin, he’s one of many parts buyers as I understand.
When I spoke to him about the forthcoming Cygnet last year, his response was that even within Aston Martin it’s a bit of a running Joke. Primarily that new car regs are so stifling that car makers like Aston are forced to pull a silly stunt like this to bring down their overall CO2 output across the range.
Surely a better meausure would be to monitor the average CO2 output across the range, with targets for it to decrease by a certain percentage each year, rather than forcing the likes of Aston (whose cars on the whole account for a miniscule proportion of the market) to have to take a ridiculous decision to rebadge a Toyota IQ!
Still, if Aston can sell them for a ridiculous price, more fool the customer…