Rough costs – £150 – 250 depending on what you have done… cleats, custom footbeds etc etc.
What you have to remember is that Retul, Guru, the Shimano one or a bloke with a Goniometer, they’re all just measuring tools and totally dependent on the guy fitting you to interpret the data. Retul in particular do give some suggested angles you should aim for – however it’s the skill of the fitter to know when to apply them and when not to.
The fit bike isn’t dependent on the system used, although both Retul and Guru have their own… the new Guru bike is really cool as all the contact points are motorised so the fitter can change positions from the app while the client’s still pedaling.
The fitter should really do a few exercises and stretches off the bike first to see how flexible you are / check for any imbalances etc. so that should all be considered during the fit.