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  • Best Brand Initiative – The Finalists
  • stwhannah
    Full Member

    We’re revealing the Finalists in each of the Singletrack Reader Awards 2021 categories. Thanks to all of you for your nominations, and to our awards s …

    By stwhannah

    Get the full story on our front page at:

    Best Brand Initiative – The Finalists

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    chrismac
    Full Member

    None of them. They are all just marketing programmes

    mikeysickalrigh
    Free Member

    $9.5 million invested back into the cycling community. Who effing cares if it’s a marketing ploy when you’re talking those numbers?

    terry27
    Free Member

    Mikey – agree 100% who cares where the money comes from.

    terry27
    Free Member

    To be fair these projects will all be part of these brands Corporate Responsibility Policy (CRP). Which always sits under Marketing in any corporate structure. Maybe it shouldn’t, maybe it should be a new department all of its own, but corporations are terminally slow to change their structure.

    “50% of something is better than 100% of nothing!”

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