I must be getting jaded in my old age, its more of the same to me.
This – too many gratuitous product shots (slow-mo on the rockshox bottle? please no).
I think it was nicely shot and composed and had lots of nice visual elements, but the audio was sorely lacking – the music was bland as anything, and where there was audio, it was poorly placed and completely understated.
I found the grading a little tedious, the end of the summer/summer evening colours are a little tired, and it would have looked nicer with a more natural grade.
Broadly, i’d have preferred to see some kind of narrative arc to it – this starts off like there might be something, even a weak arc – but the stuff on the jumps which it ends on completely destroy that, and it ends up like a compilation of stuff they shot, rather than a ‘film’ – if it had finished at the bottom of the hill (however constructed that might be) then it would have been better, and shorter…