I’m guessing that pressing in the BB is faster and easier – so they’re selling it to us as a technical improvement
On cheaper bikes, I think it’s a cost saving. On expensive bikes, as I said above, where there’s more custom shaped tubing (and people tend to be more bothered about such things) it’s a performance improvement (stiffer, lighter axle, lighter BB and greater lateral stiffness in the frame)
It’s pretty similar to headsets – pressing the bearing directly into the head tube helps you to get the lowest stack height for the biggest headtube (no space taken up by external bearing races)
This explains why you would want to do that:- (1:25 onwards)
[video]http://www.youtube.com/watch?v=Oqm3hyVaDTQ[/video]
It’s the same for the BB of course, just in a different plane.