Roadies, eh ? And unless you’re racing, who gives a fig ?
The implication from brother in laws is that it really made a difference to the bike riding experience
Friction Facts have done some testing on this (protocol here). You do need to purchase the report. I’m sure I’ve see an article about it on CyclingTips but I can’t seem to find it, just the one on lube and seals (where they do extrapolate to hubs.) I don’t think there was more than single digit watts between the ones tested though for hub drag.
Great link. Best to worst hub is 1.35W. (edit damn just looked again that’s bottom brackets)
Rolling resistance here is in the 10 of Watts (well over 10)
Its a different testing regime but as expecting rolling resistance dwarfs bearing friction. Both of these are nothing compared to moving the air