I’ve got the older version of that Nikon and to be honest am quite disappointed with it.
Compared to my similarly priced non-tough Nikon compact the picture quality is nowhere near, it’s slower and white balance is frequently miles out. I wonder if I got a duff one.
Bit of a waste of money.
I played around with a Panasonic one while deciding what to buy (I think it was the model down from the one you link to) and it was so slippery that I could barely keep hold of it in the shop, let alone when it’s wet. But, that one didn’t have as many erm, rugged features on the case as the one in your link.
A mate of mine used to work for Fuji and I’ve played around with a few of their tough cameras (but quite a few years ago now). Outright picture quality was nothing to right home about, but they seemed pretty good.
There’s an Olympus one that normally tops the reviews and a few people on here have got good results from, I seem to remember; Olympus TG-2, perhaps?
EDIT – no idea about suitability as a Go Pro alternative, but would probably be OK. Much narrower field of view though.