The stuff you already own
The stuff you already own and have then mended
2nd hand
Then stuff that is well made and hard wearing and that it aesthetically timeless.
Then stuff that is marketed and priced as super-sustainable (I am looking at Patagonia here…).
I moved from student/first few years after from also being ‘cheapest is best’ to better quality and an eye on sustainability.
I have some clothes that are a decade or more in – and I don’t mean occasional things, this is jeans, walking trousers and cycling tops.
I hugely shop in sales and seek quality and value above price – and if I can find organic/Fair Trade/Bluesign/Ethical, then so much the better.