As good as it is and as bad as the apprentice ads it’s just taking the style of quite a few, though he just got linked so it worked which is actually what matters in advertising if enough people see the ad then the buyer willing to pay will be found.
It’s called ‘long copy’ ie: it’s a written ad, it’s not short and it tells a story. It’s also not new:
So much advertising now is digital, designed to work on screen and especially on small screens, and designed purely to get you to take an action or make a transaction there and then, that long copy is not something you’ll see that much of – certainly not outside of direct mail or press.
There was a time when advertising was actually engaging like this. There’s plenty that still is, but a lot isn’t…