- Aaron Gwin Signs With Specialized…
As mentioned above Trek must be seriously annoyed by the way 23degrees (Trek World Racing) and Martin Whiteley have handled this. I don’t see Trek hanging around as title sponsor with 23 degrees for long.
Interesting opinion piece on Pink Bike:Posted 5 years ago
Was thinking about this… There’s 2 things that make Gwin so bankable- one is that he’s the best downhill racer in the world, obviously.
But the other is that he’s a marketing man’s dream- all-american, straight-talking, respectful, all that. You’d take him home to meet your mum. So up til now, when he says something like “Working with Shimano is brilliant, they listen to us, they make the brakes we want so the brakes you buy will be better, and the failure at the worlds was just bad luck and doesn’t reflect on them at all”, people listened. He’s a convincing dude and his word carries a lot of weight.
But now, when he says things like “I love Specialized, I’ll be racing here for years, Avid are the best man”, people are more likely to think “hmm”.
So I reckon it’s maybe an attack on the Gwin brand- they know it’s a done deal but they can reduce his value to Specialized.
Either that or it really is just childish knobbery. Unsure.Posted 5 years agoduirdhMember
unfortunately Northwind’s second theory falls apart as he’s somehow forgotten all about hair colour.. No one listened to anything Rennie had to say when he was the fastest downhill rider in the world, everyone still wanted to be Kovarik then moved on to Hill skipping poor old renoir forcing him to hit the drink.Posted 5 years ago
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