Well, I think it’s sexist.

And rapists tend to be sexist, slippery slope and all that. 😆 One minute you might be shouting about your right to oggle some birds tits on a singletrack add, the next minute you might be wearing a Keffiyeh and buying underage sex slaves.

I mean, is it ok if it’s only less damaging to your daughters as opposed to not at all?

Nothing. I am the living embodiment of sexy.

I totally agree. They could have got a female mtb role model to get her kit off instead.

What are they selling?

Nahh … overpriced.

Bin dun

FFS if they’re that clean just wear them again.

Marketing success surely? We’re all talking about 661 so a massive win for them really. If we’re talking about it here, so will the other cycling forums. It’ll be on Facebook. People will be Googling the images and the articles, clicking on the 661 site to see what else is there.

Headline news. Attractive person used in advertising. Wow.

If you are really offended by the pictures don’t buy 661 products. That’ll learn em!
Actually it probably won’t because the majority of 661’s potential customers will think “pretty girl, cool knee pads” and buy their products.
The more the PC brigade bleat about it, the more publicity it will get and the marketing campaign will be deemed a success.
Sex sells. Doesn’t matter if it’s David Beckham in his pants or a beautiful model with knee pads on.

Just sad and lazy, the worst bit is it could be just a get outrage, apologies then live on the publicity…

The only problem I have is that its pretty shit. bland photography, no half naked sports person being used and no bike in shot. The pictures just arn’t relevant to the sport. They should have gone the whole hog and used a big busty model with curves rather than some skinny one.

Surely the issue with this one is that there wouldn’t have been the same visual “pun” if it had been a guy.

How does it compare with that shocking picture of a naked/photoshopped Pendleton on her Trek. As this article noted, there wasn’t a hint of grease or road muck on her. Appalling….

I wasn’t a fan of that, but you could argue that it’s a an ironic statement – by a top cyclist acting out one of these brainless model shoots, she’s drawing attention to how ridiculous they are. Maybe.

I think the general idea is “culturally defective Muslims get all hot and bothered about bare flesh and can’t control themselves, so therefore can’t be allowed in swimming pools” and at the same time “we otherwise perfect white boys get all hot and bothered about a 661 ad and can’t relate to women as equals”.

But I could have misunderstood.

… as thoughtfully provided by STW, reproducing the pic. Nothing to do with clickbait, oh no ….

No kneed for that.

If it were akin to the 70’s she’d actually have her tits out. Are were really that sexually repressed nowadays that we have to get in a froth about a bit of bare skin and a pretty lady being used in advertising? God help any of you that might actually turn the TV on.

Really? We used to have them in the pub.

The lasses on the card DD’s have though 😆