2012 BMC Bikes – Eye watering prices!
Evans Cycles have just posted the new 2012 range of BMC bikes to their Website. They are the sole UK importer. In 2011 BMC had a couple of bikes that topped out at £4700. Carbon fibre frames with reasonable specs. This year They have a full range of bikes which now top out at £8700. Both Spesh and Cannondale (Industry leaders with full race teams) have now dropped their prices down from their 2011 price points.
I cannot see what BMC brings to the market that justifies their price structure, other than paying for Cadel Evans’s win bonuses. Help me out here?
BTW I am not a poor guy ranting about better for cheaper. I can afford a decent bike, I just strongly feel that some companies are taking the p!ss. I also don’t need ‘Its their price structure’ comments either. I’m just looking to start a convo’ about real world pricingPosted 6 years agogeordiemick00Member
Are Evans listing/importing higher spec bikes than last years ones?
Most major manufacturer list a couple of ‘money no object’ bikes in each cataegory – if nothing else they can show pictures of sponsored riders on a bike they actually list as available to buy.
couldn’t have put it better myself.
I’d suspect the £8K bikes account for about 0.1% of their turnover…..Posted 6 years agobeckykirk43Member
Here’s the spec:
Frame:APS (Advanced Pivot System) carbon frame
Rear Shock:DT Swiss XM 180 rear shock, 100mm
Fork:DT Swiss XRC 100mm carbon race fork
Front Derailleur:SRAM XX
Rear Derailleur:SRAM XX
Number of Gears:20
Bottom Bracket:BSA 1.37×24 / 73mm BB width
Cassette:SRAM XX, 11-36
Front Brake:SRAM XX, 160mm Rotor
Rear Brake:SRAM XX, 160mm Rotor
Handlebars:Easton, EC70, flat 685mm
Rims:DT Swiss XRC 1350
Front Hub:DT Swiss XRC 1350
Rear Hub:DT Swiss XRC 1350
Front Tyre:Continental, Race King 2.2 Supersonic
Rear Tyre:Continental, Race King 2.2 Supersonic
Saddle:Fizik Tundra 2 Braided
Seatpost:BMC Race Post
How much do you reckon all those component would cost? so what does that leave the frame to cost?Posted 6 years ago
Genuinely asking – sounds like a lot of money but that spec does strike me as being a very high cost! (all be it not quite that much!)geordiemick00Member
How much do you reckon all those component would cost?
That’s almost irrelevant as the factory would get economies of scale.
I bet the bikes have benn nowhere near Switzerland……
No but if the company is based in switzerland Evans will have to pay them swiss francs irrespective of where the actual stock is.Posted 6 years agomcbooMember
Here is the equivalent Canyon – the Lux MR 9 Ltd (£4400 delivered). Ive got the Cheaper Lux MR 9, cost £2800 for full XTR.
Frame Canyon New F10 Technology
Rear Shock DT Swiss XM 175
Fork DT Swiss XRM 100 Carbon Crown
Headset FSA Orbit ZS-5
Rear Derailleur Shimano XTR Shadow
Front Derailleur Shimano XTR 2×10
Shifters Shimano XTR
Brake levers Shimano XTR
Brakes Shimano XTR
Hubs DT Swiss XRC 1250 Titanium
Cassette Shimano XTR 11-36 10-speed
Rims DT Swiss XRC 1250 Carbon
Tyres Schwalbe Rocket Ron 2,1″ Evolution Line
Cranks Shimano XTR FC-M 985
Bottom Bracket Shimano XTR
Stem Syntace F109 (31,8)
Handlebar Syntace Duraflite Carbon / Race SL Barends
Grips Canyon Bracelets
Saddle Selle Italia SLR Kit Carbonio
Seat post Ritchey Superlogic Carbon 1-Bolt
Pedals none included
Frame sizes S, M, L, XL
BMC are having a laugh the size of Texas.Posted 6 years agonjee20Subscriber
If you don’t want to pay that, here’s an idea… don’t?
What Canyon sell bikes for is fairly irrelevant, as said, if the BMCs are overpriced they won’t sell.
Specialized are charging £12000 for the McLaren Venge, double the ‘standard’ S-Works Venge, for 100g weight saving. Worth it? To some.Posted 6 years agodarrellSubscriber
Swiss Franc is back to about 1.40 where it belongs thankfuckly
But everything exported from there is pricey.
when i lived in Zurich (not that long ago) the exchange rate was 2.20
and the current BMC range look exactly like the older bikes. I see no major change other than moving to Carbon (a few years ago) from Scandium
but there are many better value for money bikes. But they are surprisingly popular in SwitzerlandPosted 6 years agoTreysterMember
I tweeted Evans out of interest more than anything and got the response that “…looked into it, wrong prices have been published, sorry about that, right prices should be up this Friday!”
If they can shave a couple of grand off, then BMC bikes become competitive!
My original point is that the prices where way over the market odds for what is now a very common commodity. The technology behind bikes is now common place and there aren’t any real game changing advancements in design, small changes to tech’ but nothing really new. The prices that are charged factor in marketing, pro athlete sponsorship and material costs. Over above this is just a massive rip off factor. If Spesh charge £7500 for their top tier bike then it is hard to justify a BMC at £1300 more, regardless of spec, as the price is way more than the sum of the bikes partsPosted 6 years agodannyburrowsMember
the rip-offs come at both ends of the price scale- a lot of people who buy bikes from places like evans are not serious cyclists by any definition that i understand. in the 1990’s i used to know and see a lot of lads who “played” with bikes and over the last 10 years a lot who maybe had a phase,or rode to work for a while then stopped- rather than lads who trained or raced or rode sportives etc. a lot of them won’t realise how over priced off the peg bkes are- bianchi, giant etc being prime examples. used to see bianchi’s priced around 1200 that should have been 900 ABSOLUTE tops. A current example is the 2011 bmc streetracer sr01 & 02- IDENTICAL bikes ( and i mean IDENTICAL- same frame, fork, wheels, bars, stem, saddle. tyres) the difference being one is 105 and the other ultegra- one is 1k- the other is 1400- how therefore do you slap an extra 400 quid on for an ultegra upgrade?? the difference inprice between the two groups is nowhere near 400 quid.Posted 6 years agoToastyMember
Why compare the top end £6000 models in a convo about “real world pricing”? It’s like comparing super cars for boot space, who’s to say more cash has gone into one top end carbon frame than the other.
How about this one?
Better value than the equiv 2012 Camber Comp, or Cannondale Rize One-20 3.
While we’re on the topic of Specialized’s fantastic value frames.
They’ve only lowered prices by lowering spec on EVERYTHING* and deleting their only good value bike remaining, the Pitch, entirely from the range. Want a light AM/trail bike, apparently the £2700 Specialized EVO is the replacement it was clashing with. The 2009 Pitch was £1000, that’s some meaty inflation there, still running SRAM X7 bits though I see.
*no joke, check out the TOP Rockhopper – 30mm forks and Alivio – it’s cheaper, because it’s turd compared to the 2011!Posted 6 years ago
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