This bike is handcrafted and overlaid with pure 24K gold. Using modern day techniques and taking well over 750 hours to complete, each part was coated to perfection in the USA using the electroplating process. 13 of these bikes will be made for you sheiks, princesses and heiresses. Added for accent and beauty, the diamonds and sapphires are pave’ set on the frame emblem bearing The House of Solid Gold logo, “THSG” is embellished and encrusted with over 600 Black Diamonds (6.0 carats in total) and 500 Golden Sapphires (4.5 carats in total). The one of a kind customized seat is covered in the finest chocolate brown alligator. The one of a kind water bottle is covered in gold and accented with chocolate brown stingray. Finally, the bike is laser engraved with artist signature, dated and numbered as the 1st of 13 and is accompanied with a certificate of authenticity.
Bike = £2000
Wages at a large £50 an hour * 750 hrs = £37500
Gold plate at 15 millionths of an inch = approx 10 grams of gold = £170
Sundries lets say a generous £10000
= total of £49670, call it 50 grand.
Mark it up, lets say 100 grand.
STILL way under the asking price.
For all those complaining about the cost and who might buy it….. who cares!! Apply the standard filter:
– Can the owner afford it?
– Does it bring them pleasure?
Those are the only 2 questions that matter.
So no one has the right to question the price of anything? I don’t agree. My criticism is not the cost of the thing, but the VALUE. That is, the value of the object is far below what it is trying to be sold for. The whole ‘solid gold’ thing is nonsense, as I have shown, the value of the gold on that bike is vanishingly small… so what are we left with? An average bike that has had too much time spent on it putting a gold plating on it that will wear off in the first ride and render the “object d’art” a scruffy mess. So what is it really? A showpiece to impress the neighbors? Lets hope they know tack when they see it. An investment? I don’t believe so at all.
My criticism is not the cost of the thing, but the VALUE.
But here’s the rub – value is entirely subjective isn’t it, as we all know as MTBers? To a non-rider, a £5k bike with carbon frame, 6-7″ travel and only 11 gears seems bad value.
To a non-oil sheikh, this bike or a chrome plated Veyron might appear poor value by the same count.
It’s all relative.
I guess I just dislike the way people complain about rich men’s toys. If they’ve got the cash to enjoy them, let them.
here’s the rub – value is entirely subjective isn’t it
No, I don’t agree. Value for a new, reproducible object can be objectively reached by costing it out.
One could argue that this bike is a ‘limited edition’, but apart from the ‘artist’ signing their name on it (Who? Will that add value?), the value of that bike is about £2200 plus labor.
To a non-oil sheikh, this bike or a chrome plated Veyron might appear poor value by the same count.
A chrome plated Veyron at least starts with a top class car.
This bike is the equivalent of a gold plated Nissan X-trail.
I guess I just dislike the way people complain about rich men’s toys. If they’ve got the cash to enjoy them, let them.
I don’t have a problem with rich boys toys. I do have a problem with nasty tat cynically churned out and punted as ‘solid gold art’, when it is anything but.