OK, they’re not really, but if you’re a city boy who’s just had your million-pound bonus, has placed an order for a new 911, enjoyed a nice five-star week in the Maldives and now fancies a new mountain bike, are you really going to worry about whether it costs £2k, £5k or £10k? Honestly, you’re probably just going to buy what’s available there and then and in a colour you like.
I’m not sure I agree, for 1 a City Boy has just been fired by CIti Bank for stealing food from the Staff Room, reports suggest he was earning between £250k and £1m year – some people are greedy, bankers mostly.
Also, I think very few people completely lose the value of money, for example when you see pics of big Hollywood stars (often a rich source of excess) on their bikes, they tend to be middle of the road type stuff.
I don’t begrudge anyone spending whatever they want on a bike, but I assumed that enthusiasts who have £10k bike money would be few and far between, plus if I was going to spend £10k I wouldn’t be buying an off-the-shelf build.
I must be wrong, because they seem to be more popular than I thought.
Of course, if we wanted to play the old ‘justified’ game, any rider who could extract the extra performance of the £10k over the £6k one, would probably be good enough they wouldn’t need to pay for the thing in the first place 😉