11 Things That Should Be Standard Issue, Not Special Feature

We’ve rounded up some of those product ‘features’ that we think should go without saying. Feel free to disagree, or add your own below! When you’re looking at products, especially on the web, you’ll find yourself seeing bullet pointed lists of ‘product features’. Some of these will create the difference between one price point and another – carbon vs alloy, for example. Some of them will tip you over into the ‘ooh, yes, I’ll have this one instead of that one’ category – maybe an eco credential, or a guarantee.

But some ‘features’ are things that are so useful that we wonder why anyone still sells products without them. These should come as standard, not be promoted as features. ‘Bike has wheels’ is not a feature, it’s a basic requirement.

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