I was recently asked to give a presentation on ‘Image and Mountain Biking’, as part of an event held by Ride Sheffield under the topic ‘Reframing Mountain Biking’. The event brought together a range of people from brands, media, trail associations and the MTB industry to consider what the mountain bike community might do to help attract a wider range of people, and to help improve trail access. Manon Carpenter played a big part in pulling the event together, and it certainly continued discussion of the issues raised in her film Trails on Trial, where she examined what it takes...
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