I was recently asked to give a presentation on ‘Image and Mountain Biking’, as part of an event held by Ride Sheffield under the topic ‘Reframing Mountain Biking’. The event brought together a range of people from brands, media, trail associations and the MTB industry to consider what the mountain bike community might do to help attract a wider range of people, and to help improve trail access. Manon Carpenter played a big part in … Continue reading From Dangerous Sport to Fun Activity – Reframing Mountain Biking
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