We are under some pressure and we thought you should know about it now before it gets worse and things get harder.
Estimated reading time: 8 minutes
The cost of living crisis is affecting everyone and the cost of doing business here at Singletrack is not immune. Postage costs and print and paper costs have risen as have all other aspects of the business. Don’t worry! We have no plans to stop printing Singletrack, despite the fact the costs of printing have jumped up almost 20% in 18 months and are forecast to go even higher over the next 12.
What this does do, of course, is apply a great deal of pressure to the eventual price we sell everything from memberships to merch. That pressure is becoming pretty unbearable. We haven’t put up any of our prices so far and we are trying every trick in our arsenal of cunning to avoid doing it going forward. Putting up the cost of a membership across the board will be hardest felt by those of you who can afford it the least and so we want to do something else instead and we need your help.
First of all, if you can afford to then we appeal to you to become a full member. Digital or print & digital, it really makes little difference. The more members we have the more of the price increases we can absorb. In short we can afford a smaller margin on each thing we sell if we sell more of them.
Secondly, and again, if it’s affordable, have a look through our merch and know that every t-shirt sold helps us keep the rest of the business running.
And thirdly, and only for those that can really afford it, there’s the simple act of making a donation.
You can make a simple one off donation by clicking the button above or, if you like, you can add a regular donation of your choosing to your existing annual payment by dropping Zoe an email at..
Singletrack is a community that has grown over 21 years to become more than just a business. It’s a place where many of you come when things are tough and the compassion that we have all witnessed over the years when one of us is in trouble is truly humbling. It feels like it’s not just ours and hasn’t done for a long time – and that’s the mark of a real community. No one can own a community. By definition it belongs to everyone who supports it.
We have never been driven by making a profit. We’ve been driven to be sustainable and just to continue to exist – Of course, profit is necessary in order to exist but to me that just means profit is a tool to be used in order to reach the main goal of sustainability – profit is not the ultimate goal here. Over the years Singletrack has employed several dozen people, providing a steady income. For me personally as a co-owner of the business that gives me a great sense of satisfaction. My greatest wish right now is that we continue to be an employer. That we don’t have to downsize and cut costs in order to continue to exist. That we continue to be a different business to all the others in our market and that we continue to be a community of people who love what we do day in, day out.
If you are in the position of having to cut back on your outgoings then we do not want to be a contributing factor to the position you find you are in through no fault of your own. Cancel your membership if you have to. You will always be welcomed back if you choose to return when things are more comfortable and the community will be there for you whether you pay in to it or not. If it will help then speak to Zoe who can help with downgrading from print to digital to save you some cash.
But if you can, then we urge you to join us – we need you. We need more people like you and so if you could spread the word and encourage others to come and pop by that would be brilliant too. And if you spot a newbie to the community, help them out. Welcome them and make them feel at home.
We have plans.
The best way to ensure sustainability is to adapt and there are changes on the way. First of all, there’s a new look to the website coming. The decorators are in and in the next few weeks we will be launching the new site theme. We hope you are going to like it – it will organise our content better and make it easier to find stuff.
Then come some technical developments including fixing the site search, some nice new features for everyone and a bunch of full members only benefits and very useful products.
We are already migrating our downloads area to a new, much more streamlined system that will not only make it easier to find archived features and issues but also improve the speed and stability of the website.
The magazine itself is going to change. For our loyal print fans we think we have found a way to make it not only better but also more sustainable. We have some paper changes coming that we think you are going to like and Amanda is already working on a new layout and design that we are all quite excited about.
We have more plans in the pipeline too for you all, but rather than leave things until they are a major financial problem I thought I’d avoid that awful moment down the line where I have to make some really tough decisions only to have you guys say things like, ‘Why didn’t you say something earlier?’. That’s common in business. Things get left until it’s too late because of things like shame, or fear of looking weak. Well, I think over the last 21 years we’ve come to know each other well enough that I can avoid that. And so I’m speaking up now, while it’s not too late to do anything about the tough times ahead.
We appreciate every one of you, from casual visitors to our squad of life members. Everyone who visits Singletrack is a contributor to our future.
Cheers
Mark
Publisher/Co-founder on behalf of the whole Singletrack team
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