Madison to distribute GORE™ RideOn© Cables

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cablesMadison to distribute GORE™ RideOn© Cable Systems in the UK

27th November 2009 : W. L. Gore & Associates, Inc. and Madison are proud to announce an agreement to distribute Gore’s low-friction shift and brake cable systems to independent bike dealers (IBDs) in the UK through Madison. The partnership will make the world-renowned GORE™ RideOn® brand available to more shops than ever before.

With GORE™ RideOn® Cable Systems now more easily available to independent retailers through Madison with no minimum order quantities and swift delivery. Retailers now have the choice to purchase cables directly from Gore or through Madison. Richard Peploe Brand Director at Madison said “We have long appreciated the quality of the Gore™ RideOn® Cable Systems and look forward to offering them to our great network of dealers through our award winning sales team”.

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For more information about W. L. Gore & Associates, Inc. and Gore products visit and

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