They’re fixing bikes while you’re out riding or saving your weekend of racing
New one-by drivetrain that brings existing technologies into a product aimed more at the mass market
More negative spring volume makes for a super plush shock.
SRAM are set to release the latest evolution of their trail brake line; the Guide series of brakes.
Perhaps the worst-kept secret in componentdom, with excellent backwards compatibility
SRAM President Sam Day in video on replacement program, new design, and testing