It holds the bike more securely? Watch a bike strapped to the 591 and see how much wobble the front wheel has as you drive around…also watch how much wobble the bike has attached to the carrier.
I'm guessing as the front wheel is removed there is less bike sticking up so less drag (somethign roadies know more about than me), but also traditionally, road bikes have always been carried with the forks clamped to the rack (look at older pictures of the Tour cars).
I guess (and I've no idea if this is correct), the perception is that they are a better design for carrying road bikes – not ideal for front suspended forks in some cases (check your warranty) and might be best if the sus fork is locked out, but as road bieks don't have this issue, it is probably an easier way for them to move bikes around (as it has always been that way on the road)…
Lighter frame materials? Is the frame so 'fragile' that it can't withstand a bike frame clamp?
Otherwise I've no idea…